Obvious Parfums

David Frossard spent half a career in niche perfumery — and eventually grew tired of inflated stories, overloaded bottles, and sky-high prices. In 2020 he founded Obvious in Paris: scents that say what they are. Une Rose is a rose, Un Musc a musk, Un Bois a wood — clearly drawn, honest, unmasked. Plain design, recycled glass, cork caps, made in France. Perfumery, stripped back to the essentials.