In 1995 Tadé brought Aleppo soap to France — the age-old bar of olive and laurel oil, cooked in a cauldron and slowly air-dried. Around this soap, the Provençal brand has built a whole world of Mediterranean bath and hammam culture: natural sponges and exfoliating mitts, shaving soap and brushes, body and beard oils, alum stone, Savon de Marseille.