Toothpaste

Aesop’s formulations are 100% vegan and cruelty-free (Leaping Bunny–approved), and the company is a Certified B Corporation. Its packaging uses high recycled content — larger bottles are mostly recycled PET.

Aesop took its name from the ancient Greek writer of fables — a quiet dig at the big promises of the beauty industry. It all began in 1987 at a hairdresser’s chair in Melbourne, where Dennis Paphitis blended essential oils into his care products. The attitude stayed — along with the heavy amber bottle you want to pick up, its densely printed label reading like a short essay. Even washing your hands becomes a ritual. The fragrances don’t flatter, they ask something of you: dry, idiosyncratic, clever. Nothing about it is loud — and that’s exactly what stays.