Eau de Parfum 301

Made in France (composed in Grasse, glass from Normandy), with largely natural-origin ingredients, recyclable glass and FSC paper; the bottles are refillable, and the brand states it does not test on animals.

No grand names — just three digits. At Bon Parfumeur every scent wears a number whose first figure tells you its fragrance family, and so does the color of the label. Founded by Ludovic Bonneton, the Paris house arrived with an almost democratic idea: good perfume, honestly named for its three key ingredients, made to be mixed and layered, at a price that doesn’t flinch. Composed in France by French noses, the glass from Normandy. Niche without the airs.