Reed Diffuser Aria

Fragrance duration 250 ml: 2 to 3 months
Fragrance duration 500 ml: 4 to 6 months

Dr. Vranjes Firenze has been a certified B Corporation since 2025, runs its Italian production on 100% renewable electricity, and uses FSC-certified paper and refills made from recycled plastic.

Paolo Vranjes is a cosmetics chemist, and it shows. In 1983 he opened his “Antica Officina del Farmacista” in Florence and brought the precision of the laboratory to home fragrance. To this day it’s developed and made in Florence; the signature bottle echoes the dome of the Florence cathedral, its glass blown by Tuscan artisans. The best-selling Rosso Nobile smells of Tuscan red wine — warm, fruity, a little festive. Italian luxury that takes a room seriously.