Dries Van Noten

Dries Van Noten founded his fashion label in Antwerp in 1986. In 1989 he opened his store there, Het Modepaleis. His fashion thrives on contrast: patterns that clash, colors you wouldn’t usually put side by side.

In 2022 came his own perfume line, developed with Puig. Here too, opposites meet, starting with the names: Cannabis Patchouli, Santal Greenery, Rock the Myrrh. Each fragrance has its own bottle, a mix of materials and patterns.

To get to know the line, there’s the Discovery Set Collection Modepaleis.